{"title":"Boba","description":null,"products":[{"product_id":"boba-bliss-baby-carrier","title":"Boba - Bliss Baby Carrier","description":"\u003cp\u003eThe Boba Bliss is designed to give you the best of both worlds, being a mix of a buckle carrier and a baby wrap all in one!\u003c\/p\u003e\n\u003cp\u003eThis Boba Bliss wrap carrier is sure to wow all new parents! Easy to use with a buckle-and-go system, but with all the comfort and closeness of the best-selling Boba wrap. Soft and stretchy, made from an all new durable and sturdy cotton blend knit fabric.\u003c\/p\u003e\n\u003cp\u003eThe Boba Bliss V2 has had a few tweaks to make it even simpler following customer feedback. There are now no buckles on the back! This makes it more comfortable and easier to adjust for all wearers. It is the same Boba Bliss carrier that we know and love, just an update to make it simpler.\u003c\/p\u003e\n\u003cp\u003eThis wrap carrier comfortably wraps babies from birth to around 12 months old (3.2kg to 16kg), is a one size fits most and creates a custom fit every time! A perfect carrier for petite \u0026amp; plus size parents alike! The intelligent fabric will cling perfectly to the contours of your body and your baby and the four way stretch will provide flexibility, adjustability and real support.\u003c\/p\u003e\n\u003cp\u003eThe Boba Bliss has been certified hip healthy by the International Hip Dysplasia Institute and it is comfortable and soothing for both the wearer and baby.\u003c\/p\u003e\n\u003cp\u003eThe Boba Bliss Wrap Carrier has many amazing features including:\u003c\/p\u003e\n\u003cp\u003eCrossed straps for even weight distribution\u003cbr\u003eSoft, moldable waistband\u003cbr\u003ePadded leg openings for baby's comfort\u003cbr\u003eSmart loops for easy coverage adjustment\u003cbr\u003eSingle position inward-facing carry\u003cbr\u003eBreastfeeding friendly \u003cbr\u003eAwards\u003cbr\u003e2022 OHbaby! Award Best Baby Carrier - Silver - Boba\u003c\/p\u003e","brand":"Little Bird Brands","offers":[{"title":"Black","offer_id":46534902972733,"sku":"22149","price":159.99,"currency_code":"NZD","in_stock":true},{"title":"Grey","offer_id":46534903005501,"sku":"22150","price":159.99,"currency_code":"NZD","in_stock":false},{"title":"Charcoal","offer_id":49624978915645,"sku":"26281","price":159.99,"currency_code":"NZD","in_stock":false},{"title":"Bloom","offer_id":51293484220733,"sku":"28986","price":159.99,"currency_code":"NZD","in_stock":true},{"title":"Sea Mist","offer_id":51508981662013,"sku":"29717","price":159.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/5094\/4832\/products\/B5-BLISS-BL_zoom_25__92368.jpg?v=1692931143"},{"product_id":"boba-auri-baby-carrier-brown-cord","title":"Boba Auri Baby Carrier - Brown Cord","description":"\u003cp\u003eThe Boba Auri Baby Carrier is a versatile, ergonomic carrier designed to support babies from newborn through to toddlerhood. Suitable for infants weighing 3.2–20 kg (7–45 lb), the Auri adapts as baby grows, offering comfort, adjustability, and ergonomic support at every stage.\u003c\/p\u003e\n\u003cp\u003eThe carrier features an adjustable body panel with multiple sizing positions, allowing caregivers to tailor the fit to baby’s length and weight. Adjustments are made via integrated straps inside the waistband, secured with Velcro for a streamlined, secure fit. When correctly adjusted, the Auri supports the recommended ergonomic ‘M’ position, with baby’s knees higher than their bottom and thighs fully supported.\u003c\/p\u003e\n\u003cp\u003eAn adjustable neck cushion offers two support positions, providing appropriate head and neck support as baby develops. Comfortable for the wearer it has a padded waistband and shoulder straps. The shoulder straps are crossable which many parents love.\u003c\/p\u003e\n\u003cp\u003eThe Auri supports multiple carry positions, including front inward-facing, front outward-facing, and back carry. Forward-facing use is recommended from 6 months+ and for short periods only.\u003c\/p\u003e\n\u003cp\u003eCan I use this baby carrier for my newborn and toddler?\u003cbr\u003eThis carrier is suitable for newborn babies (from 3.2kg) to about 3 years old (max 20kg). There is no additional newborn insert as the seat of the carrier is easily adjustable for smaller babies. The velcro adjustment makes it super easy to adjust as your baby grows and needs a larger seat. \u003c\/p\u003e\n\u003cp\u003eAvailable in a curated range of neutral and fashion-forward colours, the Boba Auri Baby Carrier combines functional design with everyday usability.\u003c\/p\u003e","brand":"Little Bird Brands","offers":[{"title":"Default Title","offer_id":51508931133757,"sku":"29688","price":229.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/5094\/4832\/files\/B5-BOB-AUR-WW-BRC_zoom_1__11210.jpg?v=1773909272"},{"product_id":"boba-auri-baby-carrier-grey-houndstooth","title":"Boba Auri Baby Carrier - Grey Houndstooth","description":"\u003cp\u003eThe Boba Auri Baby Carrier is a versatile, ergonomic carrier designed to support babies from newborn through to toddlerhood. Suitable for infants weighing 3.2–20 kg (7–45 lb), the Auri adapts as baby grows, offering comfort, adjustability, and ergonomic support at every stage.\u003c\/p\u003e\n\u003cp\u003eThe carrier features an adjustable body panel with multiple sizing positions, allowing caregivers to tailor the fit to baby’s length and weight. Adjustments are made via integrated straps inside the waistband, secured with Velcro for a streamlined, secure fit. When correctly adjusted, the Auri supports the recommended ergonomic ‘M’ position, with baby’s knees higher than their bottom and thighs fully supported.\u003c\/p\u003e\n\u003cp\u003eAn adjustable neck cushion offers two support positions, providing appropriate head and neck support as baby develops. Comfortable for the wearer it has a padded waistband and shoulder straps. The shoulder straps are crossable which many parents love.\u003c\/p\u003e\n\u003cp\u003eThe Auri supports multiple carry positions, including front inward-facing, front outward-facing, and back carry. Forward-facing use is recommended from 6 months+ and for short periods only.\u003c\/p\u003e\n\u003cp\u003eCan I use this baby carrier for my newborn and toddler?\u003cbr\u003eThis carrier is suitable for newborn babies (from 3.2kg) to about 3 years old (max 20kg). There is no additional newborn insert as the seat of the carrier is easily adjustable for smaller babies. The velcro adjustment makes it super easy to adjust as your baby grows and needs a larger seat. \u003c\/p\u003e\n\u003cp\u003eAvailable in a curated range of neutral and fashion-forward colours, the Boba Auri Baby Carrier combines functional design with everyday usability.\u003c\/p\u003e","brand":"Little Bird Brands","offers":[{"title":"Default Title","offer_id":51508931232061,"sku":"29689","price":229.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/5094\/4832\/files\/B5-BOB-AUR-WW-GHT_zoom_1__83762.jpg?v=1773909274"},{"product_id":"boba-buddy-toddler-hip-carrier-grey-houndstooth","title":"Boba Buddy Toddler Hip Carrier - Grey Houndstooth","description":"\u003cp\u003eBoba Buddy Toddler Hip Carrier – For When Little Legs Get Tired. \u003c\/p\u003e\n\u003cp\u003eThe Boba Buddy is your go-to toddler carrier for those in-between moments - when your little one wants up, then down, then up again. This compact side sling gives tired little legs a break while keeping your toddler close, comfortable, and secure. Suitable for toddlers from 9–48 months, 8–20 kg (18–44 lbs).\u003c\/p\u003e\n\u003cp\u003eDesigned with ergonomic support in mind, the Boba Buddy evenly distributes your child’s weight across your shoulder and back, helping reduce strain while supporting healthy hip and spine alignment. The unique Boba safety buckle ensures a snug, slip-free fit, and the padded leg support keeps your toddler cozy for every carry.\u003c\/p\u003e\n\u003cp\u003eCrafted from soft, double-lined cotton, the Boba Buddy is breathable, durable, and gentle against you and your toddler’s skin. Its lightweight, travel-ready design makes it perfect for travel, day trips, and everyday adventures where strollers just don’t work.\u003c\/p\u003e\n\u003cp\u003eWhether it’s a quick lift or a long cuddle, the Boba Buddy makes every carry simple, secure, and comfortable, keeping little legs happy and parents on the move.\u003c\/p\u003e\n\u003cp\u003eSupports toddlers from 9–48 months | 18–44 lbs | 8–20 kg\u003c\/p\u003e","brand":"Little Bird Brands","offers":[{"title":"Default Title","offer_id":51508931297597,"sku":"29692","price":129.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/5094\/4832\/files\/B5-BOB-BUD-WW-GHT_zoom_10__51370.jpg?v=1773909276"},{"product_id":"boba-buddy-toddler-hip-carrier-brown-cord","title":"Boba Buddy Toddler Hip Carrier - Brown Cord","description":"\u003cp\u003eBoba Buddy Toddler Hip Carrier – For When Little Legs Get Tired. \u003c\/p\u003e\n\u003cp\u003eThe Boba Buddy is your go-to toddler carrier for those in-between moments - when your little one wants up, then down, then up again. This compact side sling gives tired little legs a break while keeping your toddler close, comfortable, and secure. Suitable for toddlers from 9–48 months, 8–20 kg (18–44 lbs).\u003c\/p\u003e\n\u003cp\u003eDesigned with ergonomic support in mind, the Boba Buddy evenly distributes your child’s weight across your shoulder and back, helping reduce strain while supporting healthy hip and spine alignment. The unique Boba safety buckle ensures a snug, slip-free fit, and the padded leg support keeps your toddler cozy for every carry.\u003c\/p\u003e\n\u003cp\u003eCrafted from soft, double-lined cotton, the Boba Buddy is breathable, durable, and gentle against you and your toddler’s skin. Its lightweight, travel-ready design makes it perfect for travel, day trips, and everyday adventures where strollers just don’t work.\u003c\/p\u003e\n\u003cp\u003eWhether it’s a quick lift or a long cuddle, the Boba Buddy makes every carry simple, secure, and comfortable, keeping little legs happy and parents on the move.\u003c\/p\u003e\n\u003cp\u003eSupports toddlers from 9–48 months | 18–44 lbs | 8–20 kg\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Little Bird Brands","offers":[{"title":"Default Title","offer_id":51508931428669,"sku":"29690","price":129.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/5094\/4832\/files\/B5-BOB-BUD-WW-BRC_zoom_10__39926.jpg?v=1773909278"},{"product_id":"boba-auri-baby-carrier-black","title":"Boba Auri Baby Carrier - Black","description":"\u003cp\u003eThe Boba Auri Baby Carrier is a versatile, ergonomic carrier designed to support babies from newborn through to toddlerhood. Suitable for infants weighing 3.2–20 kg (7–45 lb), the Auri adapts as baby grows, offering comfort, adjustability, and ergonomic support at every stage.\u003c\/p\u003e\n\u003cp\u003eThe carrier features an adjustable body panel with multiple sizing positions, allowing caregivers to tailor the fit to baby’s length and weight. Adjustments are made via integrated straps inside the waistband, secured with Velcro for a streamlined, secure fit. When correctly adjusted, the Auri supports the recommended ergonomic ‘M’ position, with baby’s knees higher than their bottom and thighs fully supported.\u003c\/p\u003e\n\u003cp\u003eAn adjustable neck cushion offers two support positions, providing appropriate head and neck support as baby develops. Comfortable for the wearer it has a padded waistband and shoulder straps. The shoulder straps are crossable which many parents love.\u003c\/p\u003e\n\u003cp\u003eThe Auri supports multiple carry positions, including front inward-facing, front outward-facing, and back carry. Forward-facing use is recommended from 6 months+ and for short periods only.\u003c\/p\u003e\n\u003cp\u003eCan I use this baby carrier for my newborn and toddler?\u003cbr\u003eThis carrier is suitable for newborn babies (from 3.2kg) to about 3 years old (max 20kg). There is no additional newborn insert as the seat of the carrier is easily adjustable for smaller babies. The velcro adjustment makes it super easy to adjust as your baby grows and needs a larger seat. \u003c\/p\u003e\n\u003cp\u003eAvailable in a curated range of neutral and fashion-forward colours, the Boba Auri Baby Carrier combines functional design with everyday usability.\u003c\/p\u003e","brand":"Little Bird Brands","offers":[{"title":"Default Title","offer_id":51557453824317,"sku":"29848","price":229.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0069\/5094\/4832\/files\/B5-BOB-AUR-WW-BL_zoom_1__68658.jpg?v=1775526833"},{"product_id":"boba-buddy-toddler-hip-carrier-black","title":"Boba Buddy Toddler Hip Carrier - Black","description":"\u003cp\u003eBoba Buddy Toddler Hip Carrier – For When Little Legs Get Tired. \u003c\/p\u003e\n\u003cp\u003eThe Boba Buddy is your go-to toddler carrier for those in-between moments - when your little one wants up, then down, then up again. This compact side sling gives tired little legs a break while keeping your toddler close, comfortable, and secure. Suitable for toddlers from 9–48 months, 8–20 kg (18–44 lbs).\u003c\/p\u003e\n\u003cp\u003eDesigned with ergonomic support in mind, the Boba Buddy evenly distributes your child’s weight across your shoulder and back, helping reduce strain while supporting healthy hip and spine alignment. The unique Boba safety buckle ensures a snug, slip-free fit, and the padded leg support keeps your toddler cozy for every carry.\u003c\/p\u003e\n\u003cp\u003eCrafted from soft, double-lined cotton, the Boba Buddy is breathable, durable, and gentle against you and your toddler’s skin. 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